Senior Data Analyst

The senior data analyst is responsible for preparing analytic data sets, generate marketing insights, and developing predictive models/segmentations to understand product preferences, response behavior and usage patterns of existing and potential customers.



Work with data warehouse and other internal data platforms to extract customer information and profile customer behavior.



Apply statistical/mathematical/computer science modeling tools to develop predicative models to support marketing campaigns in acquisition, retention, cross sell and customer experience management for all business lines.



Work with the campaign execution !
team to
implement predictive models for marketing campaigns.



Tracking results of different marketing campaigns such as direct mail, email, telemarketing, online, media and prints for channel optimization.

REQUIREMENTS


Minimum Professional and Technical Skills:

Expert level knowledge of relational database and proficient in SQL.

Strong knowledge of advanced statistical principles such as linear regression, logistic regression, multivariate analysis, principle component analysis, discriminant analysis, and experimental design.

Proven ability to develop sophisticated forecasting models.



Superior analytical skills with ability to solve complex problems and execute on solutions.



Proficient in SAS, and Microsoft office.



Extensive experience with large data sets and data manipulation.



Strong computer skills and proven success with software education



MINIMUM EDUCATION, CERTIFICATION, TRAINING:



Bachelor's degree in Statistics, Marketing, Finance, Business Administration, or other quantitative disciplines

!

Graduate degree (Ph.D. preferred) in quantitative fields such as statistics, economics, mathematics, computer science, operation research or MBA