Sr Staff Specialist - Product Marketing

United Airlines (NASDAQ: UAUA) operates more than 3,400 flights a day on United, United Express and Ted to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States. United is also a founding member of Star Alliance, which provides connections for our customers to 790 destinations in 138 countries worldwide. United's 57,000 employees reside in every U.S. state and in many countries around the world.
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United is an Equal Opportunity Employer committed to workforce diversity.
M/F/D/V encouraged to apply.


Everything you need under one sky.

 

United Services is the maintenance and engineering operation of United Airlines. —Backed by nearly 80 years of operational experience, our world-class maintenance, repair and overhaul (MRO) services represent a key part of United’s plan to ensure long-term success. United Services aggressively competes in the $35 billion MRO industry by providing exceptional service to more than 150 customer airlines around the globe.  Our products include: engine maintenance; high-tech component, avionics and landing gear overhaul; and a global line maintenance and logistic network.  Just as United strives to satisfy our customers’ demands for flights that are comfortable, convenient, and on time, United Services provides its customers with excellent service at competitive prices and with turn times that meet or beat industry standards.

 

If you are interested in a work environment that is highly challenging with remarkable success and are passionate about marketing strategy and business development, consider joining our team as a Senior Staff Specialist - Product Marketing.  You will lead the development of Divisional product line marketing strategies as well as the business development efforts required to fulfill those strategies.

 

Your responsibilities:Provides sales force with high quality, actionable leads gathered through market, industry and competitor research. Defines short and long-term product strategy through standard product definition, price modeling and new product development efforts. Integrates research of market potential, customer needs, buying behavior, Divisional strategic plans and United's ability to deliver product. Ongoing prioritization and assessment of opportunities Keeps the sales force aware of all new product offerings through regular communications. Leads cross-functional business development and new product development efforts including identification of opportunity, analysis of viability, business case generation. Manages process through to approval. Identifies target market segments and customers (based on product strategy) for hand-off to appropriate sales team. Generates leads for sales force through market and industry research, competitor analysis.  Develops bundled pricing structure across multiple product and service lines. Solicits feedback from the sales force and customer support to refine product offerings as needed; communicating product offerings to sales force.  
REQUIREMENTS


EducationBS / BA degree required; marketing preferred. MBA strongly preferred.  

Experience/SkillsHighly motivated, results oriented individual with ability to multitask and manage through competing priorities. 4-6 years of work experience in marketing or related function.  Experience working with senior executives desired. Experience in aircraft maintenance, repair and overhaul (MRO) products desired. Strong interpersonal skills and excellent written and verbal communication skills including ability to present effectively to senior management. Ability to work with cross-functional teams and integrate knowledge from different stakeholders to form recommendations. Strong analytic skills required. Solid knowledge of MS Office Applications (Required: Excel, Word, PowerPoint, Project; Desired: Access). Knowledge of Salesforce.com or CRM tools a plus.