Senior Marketing Manager

Group Overview:


Enterprise Marketing Communications is responsible for the integrated
communications plan and channel strategy for Schwab Investor Services
comprised of over 2.5 million individual investors. This includes
managing agency relationships and communicating marketing
requirements to agencies/channels as well as managing all aspects of
the marketing mix and acquisition strategy.



Responsibilities:


Develop and execute impactful client retention and up sell
marketing programs in support of the Active Trader client
experience
Participate in setting strategic marketing direction,
including development of Annual and Quarterly Marketing Plans
as well as marketing strategies for specific initiatives
Ensure effective implementation by creating project plans and
creative briefs, setting and monitoring performance to
appropriate goals, and leading or participating in project
meetings as necessary
Develop and execute direct mail, email, position online and
offline active trader specific content, and form new
approaches to encourage trader engagement and retention
Participate in analysis of current processes and recommend
solutions
Marketing duties include developing innovative print and
online marketing campaigns, creating collateral and content,
creating client communications, collaborating with outside
agencies/vendors and internal marketing partners and budget
management


Qualifications:


Bachelor's degree required, with 5-8 years of related
experience in marketing communications with a background in
various marketing disciplines including direct mail, online
marketing, advertising, product promotion, and program
management
Ability to identify and execute tactical initiatives to help
meet strategic objectives
Team player with creative problem solving skills, sound
judgment and a sense of ownership and pride in his/her work
Strong customer focus, including ability to think in terms of
client experience and impart that perspective to staff and
business partners
Effective project and budget management skills; ability to
manage competing priorities and deliver effectively on key
marketing initiatives
Ability to craft compelling business cases and obtain approval
to implement recommendations
Must be flexible and adaptable
Negotiation, presentation and meeting facilitation skills
required
PC proficiency a must
Series 7 license helpful


Key Factors for Success:


Strong client/consumer orientation
Passion for trading/financial markets
Excellent influencing/relationship building skills
REQUIREMENTS
See job description