Product Marketing Manager, Automotive

Purpose:
The Los Angeles Times Marketing Product Manager (Automotive) will be responsible for developing and managing marketing strategies and related advertising, promotion, and sales plans for a portfolio of products and services with the objective of increasing sales, market share, and profitability. In fulfilling this role, the Marketing Product Manager (Automotive):

Leads the categories in establishing specific strategic direction and pricing decisions in concert with the overall strategy of the LA Times that has fact-based understandings of the served market.
Capitalizes on untapped opportunities for their sales categories including identification of potential growth opportunities and new products.
Works with colleagues to manage budgets and develop integrated marketing programs as effective vehicles for implementing overall marketing strategies and turning strategic choices into effective action that builds sustainable competitive advantage.
Assists in providing strong leadership for the department in interfacing with other departments at the LAT, in particular Sales and Editorial, to enable effective and efficient team processes.
REQUIREMENTS
Requirements/Qualifications

* 3 to 5 years of experience in direct marketing analysis and management. Bachelor’s degree, preferred.

* Proven ability to lead, coach, develop and motivate a marketing team.

* Skilled marketing professional who is knowledgeable about marketing, sales, finance, operations, public relations, strategic planning, etc.

* Proven analytical, market research and problem-solving skills to set strategies, segmentation, targeting, brand, section, and category strategies and to develop a marketing mix and programs to effectively exploit these opportunities.

* Strong oral and written communications skills to effectively present marketing programs to senior leadership, other functional departments and to the marketing department.

* Strong interpersonal skills and personal influencing skills to solicit information obtain cooperation and effectively influence the direction of the overall strategy.

* Strong project management skills to plan, organize, coordinate and control the implementation of several projects simultaneously.

* Proven ability to solve problems in marketing, strategic planning, sales and related strategy areas and measure business results of programs and evaluate the effectiveness of all business programs/efforts.

* In-depth knowledge of the media industry (newspaper, TV, cable, online, direct marketing, etc.) and/or customer base, especially assigned category.

* Risk Taker: Acts decisively when complete information is unavailable. Challenges the status quo while fostering an innovative environment. Provides and receives constructive and candid feedback.

* Strong Performance Management Experience: Should be able to create a high performance culture. Set high expectations, hold people accountable and take action when performance standards are not met.

* Results orientation: Ability to identify and overcome obstacles/challenges to achieve results in a deadline oriented environment. Demonstrate sense of urgency and accountability for overall success of assigned sales category.

The Los Angeles Times, a Tribune Publishing company, is an equal opportunity employer committed to diversity, and considers all persons without regard to race, ancestry, color, religion, age, sex, national origin, disability, sexual orientation, marital status, and any other protected status. The Times requires successful completion of a pre-employment drug screen and background check.