Product Manager

Responsible for overall sales and market share growth and management of the product portfolio. Primary responsibilities include participation in the strategic planning process; development of the annual marketing plan; development, execution, and evaluation of strategies and tactics for all customer targets; projection of production and sales forecasts; product life cycle management; management of budgets, and management of relationships with external consultants/advertising agencies. Will work effectively with all key internal stakeholders. This position will report to the Associate Director.Plays key role in the strategic planning process. Develops the annual marketing plan; plan development is based on effective market definition / segmentation, an understanding of relevant customer needs, a thorough analysis of market data, and identification of critical market trends and opportunities.
Develops and executes all growth strategies and tactics, including programs that target prescribers, influencers, and consumers. Gains management approval by presenting detailed tactical plans prior to implementation of programs. Leads all aspects of tactical implementation, including timelines, creation of promotional materials, and training of internal stakeholders and field sales force. Gains management approval for promotional materials in advance by developing and presenting creative briefs.Works with Finance and Marketing Director to monitor spending against budget / forecast. Reports budget results in a timely manner. Works with Finance to develop projections for both production and sales forecasts. Responsible for product life-cycle management.Evaluates effectiveness of strategies and tactics, including development of program success metrics, evaluation criteria, and feedback mechanisms. Accountable for program life-cycle management and return-on-investment analysisAssists in the development of selection criteria for external agency partners; develops and manages effective agency relationships. Builds effective working relationships with key external customers, including thought leaders and patient advocacy groups.Bachelor's degree in Business Administration, Marketing, or Health Services required; MBA preferred. 3-5 years experience in pharmaceutical/healthcare marketing/ product management, including experience in developing and executing marketing plans; physician marketing experience preferred; product launch experience desirable; previous experience in chronic disease marketing desirable. Sales experience a plus.Core Competencies: Concern for Quality, Initiative, Integrity and Truth, Interpersonal Awareness, Managing Performance, Results Orientation
Desired Competencies: Conceptual Thinking, Decision Quality, Flexibility, Influence, Service Orientation, Teamwork, Technical/industry Experience
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