Mktg Dbase Dec Strat Cons 1

The Wells Fargo Consumer Credit Group (CCG), part of the Home and Consumer Finance Group, is one of America's largest and fastest growing providers of home equity and personal credit accounts. The Consumer Credit Group offers a variety of loan and line of credit options that enable its customers to make smart choices that put them in control of their finances. The Consumer Credit Group is the number one prime home equity lender among peers, with a combined portfolio of $80 billion and serving more than 3 million customer households. The database marketing function consists of a sophisticated analytical marketing function with an extensive client and prospect database.This position supports campaign analysis and model development/implementation for CCG Direct Marketing Campaigns.  The database analyst collaborates with Marketing partners to develop, plan, execution and analyze data driven acquisition direct mail marketing programs. Post campaign analyses are required for "test and learn" refinements. Responsibilities include:
developing robust predictive models for acquisition and customer management,

analysis of campaign net response,

analysis of targeted population,

overlap with other marketing efforts,

segmentation analyses

profitability analysis
Minimum Qualifications


* Minimum Qualifications:5+ years experience accessing large scale databases or data warehouse
Ability to simplify a complex business environment into a modeling discipline
Ability to apply statistical methods to practical business problem solving
Superior teamwork and partnering skills
Excellent written and verbal communication skills
Mater's degree or equivalent work experience in quantitative discipline such as economics, finance, mathematics, physics, or statistics
Familiarity with direct marketing programs
* Preferred Skills:
Experience in Real Estate Lending or Appraisal

Credit Risk modeling experience or familiarity with lending practices

Financial Analysis experience

Doctorate degree