Marketing Specialist-FFC

This position is responsible for executing tactics for the marketing of Financial Fitness clubs (FFC). This is a new effort that involves marketing to and through congregations. This position will play a lead role in the effective launch of the pilot, and in converting learnings into a turn-key and replicable approach that can be used across the country in future FFC sites.Position Roles/Responsibilities/ Accountabilities
Support the development of the marketing and promotional aspects of the financial fitness club program. This includes supporting launches, and building infrastructure and process to ensure effective nationwide roll-out of this program. Specific areas include:
Recruiting pastors to host or promote the FFC offering
Recruiting people to enroll in FFC sessions, both initially, as well as creating a “pass it along” approach to continue to “grow” the clubs
Designing key messages that will be integrated into collateral, web presence, etc.
Working with outside agencies to translate strategies into tactics
Providing marketing expertise to the personal trainer recruitment process
Creating the web presence to recruit, retain, and help participants and trainers become advocates of the FFC.
Tracking contacts, status, and needs of potential and participating congregationsPosition Qualifications
Minimum 3 years of business experience in marketing or communications
Strong understanding of congregations
Demonstrated experience in marketing & promotion strategy and execution
College degree or equivalent experience
In-depth industry knowledge and experience
Strong attention to detail
Ability and willingness to travel (25%)Competencies
Superior relational and networking skills
Ability to develop outside contacts and advisors
Ability to manage internal and external resources
Ability to manage across many areas, often without direct authorityExternal/Internal Dependencies
Align with other aspects of FFC, as well as Thrivent strategies, including distribution transformation, mid-market, retirement, congregation strategies, field and fraternal distribution.
REQUIREMENTS
Please see Job Description