Marketing Spec 4

Purpose: Company: Siemens Medical Solutions USA, Inc.

Division: SMS - Ultrasound Division

Req ID: 43792

Position Title: Marketing Spec 4

Company Description:
We are one of the largest global suppliers of healthcare equipment, renowned for innovative products, services and solutions including diagnostic imaging systems, therapy equipment for treatment and electromedicine and IT solutions to optimize workflow and increase efficiency in the healthcare industry.

Siemens is an Equal Opportunity Employer encouraging diversity in the workplace.

Job Description:
The Competitive Strategist is responsible for analyzing the global ultrasound competitive product offerings, and for providing relevant product information to Management, Marketing and the R&D organization as well as the field sales and applications personnel. The ability to effectively communicate background analyses and demonstrate a broad understanding of the competitive offering is paramount to this position. In depth clinical and technical understanding of ultrasound is expected as well as a convincing and positive attitude to effectively approach competitive threats and benefit from competitive weaknesses.

Concrete areas of responsibility include, but are not limited to:


Plan, organize and execute competitive benchmarking activities.

Provide SWOT analysis of the Siemens product portfolio as well as competitive product offerings.

Competitively position products by developing demo strategies and tactics for field personnel.

Develop and conduct demo/sales training based on positioning, strategies and tactics developed.

Develop and maintain information portal with all relevant competitive information for internal use (i.e., intranet website).

Provide direct input on product needs and potential sustainable competitive advantages to product marketing group and R&D.

Support Marketing sales support and product and clinical marketing in developing effective marketing and sales tools.

Manage field and internal questions and requests.

Provide timely reports after major shows or product introductions.

Give presentations to internal organizations relative to the competitive environment/topic.

Requirements:
In depth knowledge of standard office software. Strategic thinker with the ability to easily condense a lot of information to the crucial conclusions. Excellent communication skills are mandatory. Minimum work experience of 5-7 years.

Further information:

Preferred Mountain View (CA) based

Marketing Specialist 4

Profound standard office software knowledge needed

Global Travel: 30%

Compensation:
There is assistance available for relocation.
Job Requirements:
Travel Percentage: 30%


Job Tools