Marketing Programs/Special Sales Coordinator

Company Profile: C&T Publishing, Inc. is a publisher of inspirational and instructional, books and products designed to inspire creativity in a wide range of craftspeople –from beginners to master artisans. We offer the finest quality publications available from today’s top quiltmakers, fiber and paper artists. Book subjects include: quiltmaking – traditional and contemporary styles; soft crafts; paper arts; dollmaking; ribbonwork and embroidery; fabric painting and surface embellishment.


Job Opening: Marketing Programs/Special Sales Coordinator

Statement of position goal: Manages the process of planning and executing the conception, implementation and distribution of marketing programs to create and reach or exceed annual sales projections.

Ongoing position goals: Produces materials and creates promotional programs that will generate revenue by reaching new markets and/or creating new programs for existing markets, analyzing the financial viability of each marketing campaign. Assists the Marketing Manager in managing the copywriting function; Meets deadlines.

Duties and Responsibilities: Works with sales & marketing staff to create marketing campaigns and programs for specific sales channels and designates books into categories or levels of marketing efforts to be undertaken for each.

Direct Marketing:
·Working with Marketing Manager, conceptualizes marketing collateral pieces for new programs
·Develops ongoing marketing campaigns to hit distributors, chains, and shops
·Working in conjunction with sales & marketing staff, conceives marketing campaigns for product promos; schedules and oversees implementation from conception through finished campaign; and tracks results of campaigns
·Assists Marketing Manager in supervising writing of effective copy and promotional materials for reaching multi-channels that will help C&T meet its sales projections.

New Market Development:
·Responsible for creation of marketing plan for “new” markets working with Dir. of S&M and with marketing unit, as needed:
·Market research
·Competitive analysis
·Identifying appropriate consumer and trade shows
·Identifying publications for advertising
·Identifying key distributors and prospect lists
·Sales lead research – new shop/account qualification
·Focus groups (advisory boards) for product development & market research

Cross Marketing/Sales Opportunities:
·Works with key industry players, to capitalize on C&T's presence in these markets and make special sales
REQUIREMENTS
Requirements:
·Applicant must have 3-5 years’ direct experience marketing products or services
·Samples of marketing collateral are required
·Special sales experience highly desirable
·Applicant must provide evidence of ability to formulate marketing campaigns
·Computer skills: proficiency in Word, Excel, FileMaker
·Project management and organizational skills a must

Salary is commensurate with experience. C&T is an EOE and offers a benefits package and provides a relaxed, friendly, and flexible working environment. This is a full-time position.


·Ability to multi-task and prioritize tasks and able to work in a fast-paced environment
·Must be attentive to detail
·Publishing experience preferred, but not required
·Bachelor’s degree (in marketing, journalism, or public relations preferred)

Salary is commensurate with experience. C&T is an EOE and offers a benefits package and provides a relaxed, friendly, and flexible working environment. This is a full-time position.

Please send or fax resume to:

HR – Sales&Mktg
C&T Publishing
1651 Challenge Drive
Concord, CA 94523

Email: [Click here for email]