Marketing Database Manager

Marketing Database Manager


Marketing professional needed to provide strategic marketing and tactical support of all direct marketing database penetration, acquisition marketing, and efficiency goals for the nation’s leading supplier of labor law compliance postings and manuals. This position plays a key role in managing the infrastructure and processes for data analysis, campaign management, market research, call center lead distribution, and other database functions


About Us:
Personnel Concepts researches, markets & publishes the HR and safety notification products seen hanging in company break rooms across America as well as HR law reference manuals and policy implementation programs used by HR professionals and Managers nationwide. Established in 1989 and rapidly growing, we employ over 185 individuals to help businesses throughout the United States meet posting, notification, documentation, and training requirements under various employment laws. Over one million businesses have entrusted their compliance to our firm, and we embrace that responsibility by keeping up-to-date on changing regulations and offering a wide variety of products to handle human resources issues and meet OSHA safety compliance requirements.

Located in Pomona, we are convenient to the 10, 210 and 57 freeways. The atmosphere at PC features a diverse and friendly corporate culture designed to enhance your personal strengths. From our annual fitness walks to our monthly performance celebrations, we continuously strive to maintain a positive, rewarding business atmosphere.

www.personnelconcepts.com


Responsibilities:
Identify marketing opportunities and testing strategies for direct marketing campaigns to optimize resources and improve key marketing metrics.
Provide strategic direction and management of the following key areas: database marketing, data mining, list management, forecasting, lead distribution, life-time value, prospecting database and response list market research, and statistical analysis.
Oversee marketing database management to ensure integrity and accuracy of information; ensures information is leveraged to support marketing programs.
Work with Campaign Managers to develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
Conducts and/or manages direct marketing analytics including response modeling (RPM, RR, AOV, Curves, etc.), customer profiling and segmentation, and other types of quantitative and qualitative marketing and business analysis.
Manages the analysis of existing data to build and track customer profiles with respect to existing and proposed products/services.
Evaluates response analytics to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions. Applies statistical and quantitative analysis to current and developing processes and marketing strategies.
Manages market research to include qualitative primary research, secondary research, analysis of quantitative primary research and survey data.
Provide / ensure detailed segmentation analysis (through utilization of a database analyst position), including creating plans to improve each segment.
Conduct appropriate analysis activity to determine needs/wants of various segments, educate company, serve as impetus for strategic change.
Apply modeling and segmentation techniques to ensure optimization of customer contact strategy.
Oversee the training and monitor all customer contact areas on housefile hygiene. Put in place programs to populate and maintain various demographic and customer profile information.
Forecast sales activity by various cohorts; including segment, promotion, etc report on results, and tests.
Track and report company wide metrics, and housefile performance trends.


Compensation:

Salary will be in the neighborhood of $60 to $70K, but can go higher for a candidate with impeccable qualifications and proven abilities to bring a greater return on investment.

The benefits package includes:
choice of HMO or PPO for Medical
choice of HMO or PPO for Dental
Vision Insurance Plan
Life Insurance
Flex (125) Plan
Credit union
Employee Assistance Program
401(k) with employer matching contributions


Contact:
Ref Code: 06-1037CB
[Click here for email]
REQUIREMENTS
Experience & Qualifications:

To be considered, candidates will have a Bachelor’s Degree in Marketing or Business Administration and approximately five years of Marketing experience in database management and analytics.