Marketing Coordinator - Irvine

PDS

SUMMARY:
The primary role of the Marketing Coordinator is to complement the Marketing Director in fulfilling various marketing and promotional requests from PDS affiliated offices.

ESSENTIAL FUNCTIONS:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required.

1.Coordinate, edit, and proof, with high attention to detail, all marketing media placed on behalf of PDS affiliated offices and the Smile Generation, including print ads, yellow page ads, flyers, direct mailings, signage, community promotions, office and doctor specific materials, message-on-hold, etc. to ensure quality and standardization in all mediums.

2.Proof and edit office specific and doctor specific materials (i.e. practice brochures, doctor resumes, patient communication materials, office flyers, mailings, signage, etc.).

3.Research and negotiate best pricing to ensure cost effective options of media placement for office managers.

4.Track and follow up on media placement success with managers and media companies.

5.Verify, resolve, and properly allocate all marketing invoices amongst offices.

6.Audit and research previous advertisements, analyze ROI, and recommend best options to office management.

7.Create standardized systems and customized timelines for ordering and placing marketing items, campaigns, and promotions for new and existing offices.

8.Ensure media creation and placement with sensitivity to deadlines and timelines.

9.Manage various mailing projects with our mailing house.

10.Develop and build positive relationships with the office managers, media reps, and other vendors to establish a strong rapport in order to create a solid foundation for working together and responding to individual office needs.

11.Contribute in writing/developing content for advertising mediums such as print, mail, website, community involvement, etc.

12.In conjunction with Director, organize Smile Generation regional campaigns by developing media timelines, creating media, ensuring optimal media placement, organizing offices' management teams and ongoing tracking of campaign ROI for analysis to the involved management.

13.Work with Community Marketing Specialist and Marketing Assistant to coordinate newspaper and online coverage and dissemination of press releases.

14.Order various standardized brochures and office materials for distribution to offices.

15.Contribute to the functionality of entire marketing team and help in the development of all facets of the overall marketing vision, including media placement, community involvement, Internet presence, etc. to attract new patients and retain current patients at all PDS affiliated practices.
REQUIREMENTS
Required Skills:

Minimum 3 years of previous experience in a marketing environment
Detail oriented, organized, process focused, problem solver, self motivated, proactive, customer service focused
Ability to multitask effectively without compromising quality of work
Team player and independent contributor coupled with excellent communication and interpersonal skills
Knowledge of Microsoft Word, Excel, and PowerPoint software applications
Basic Knowledge of Adobe software including Illustrator, Photoshop, and In-Design desirable