Marketing Communication Manager

The Sr. Marketing Manager, Broker Communications will act as a business sponsor of the broker network, develop and implement Business-to-Business marketing programs, training, services and communications. Responsibilities will include:Develop and maintain marketing programs and collateral that Brokers can leverage to build their business.Develop marketing strategies and messages to be integrated throughout all channels of marketing and communications (tradeshows, events, advertising, PR, etc).Develop and execute marketing and communications campaigns (product, pricing and services) directed to brokers.Manage collateral and supply inventory.Develop, support and manage cooperative marketing communications and programs.Develop and manage a Broker Lead Management Program and implement plans to improve lead quantity and quality.Manage broker leads, CRM integration, and distribution to Brokers.Develop and manage a Broker portal including website content.Manage and maintain Broker database.Collaborate with sales to create customer training programs, materials and marketing support.Build solid internal customer relationships with sales, operations, risk, finance, pricing and other cross-functional business leaders.Act as a liaison between Sales and Marketing.Coordinate planning, design, approval and production of Marketing/Sales Collateral.Manage program specific research and design/measure program effectiveness.Establish industry alliances to create and execute joint marketing programs.
Successful candidates will possess:7-10 years marketing experience, preferably B-B marketing and channel marketing; creating and managing all aspects of sales & channel and promotional materials
Bachelor's degree in Business or Marketing required, MBA preferred
Sound Project Management experience
Marketing project budget management skills
Ability to influence and lead cross-functional teams
Must have outstanding communications skills both oral and written with strong presentation and facilitation skills
Creative "out-of-box? orientation to problem solving
Ability to effectively communicate and interface with management and executive level contacts
Experience in print production, writing and editing content for a variety of media including but not limited to: product catalogs, promotional flyers, sales kits, presentations, and newsletters
Ability to work well under pressure
REQUIREMENTS
See Above / gj-hh