Director Merchant Marketing

RESPONSIBILITIES: Develop integrated Merchant Marketing strategies and plans for the Travel and Entertainment industry and key merchants. Additionally, lead cross-functional team responsible for identifying key merchant targets for partnership opportunities across numerous industry segments. Consult with senior merchant executives to understand their business needs and objectives, and then present customized marketing solutions that address these needs based on the wide range of Visa marketing assets (internal/external). Interact closely and cross-functionally with Client Services (Merchant Sales Team and Co-brand Teams), Marketing Communications, and other appropriate internal constituents in the development and execution of integrated marketing plans. Act as the marketing "integrator" to the Merchant Relations team and speak fluently about all aspects of Visa marketing. Secondary job responsibilities: Oversee multi-million dollar budget comprised of T&E merchant long term deals, industry discretionary funds and pre-qualified dollars.


REQUIREMENTS: Minimum ten years of progressive marketing experience, preferably in either the financial services or merchant marketing arena. Candidates should have strong thought leadership skills, the ability to forge effective relationships across the organization (i.e.: able to lead cross-functional teams, etc), as well as with external partners, effective written and oral presentation skills, and passion for driving results. Looking for collaborative team players. Proven experience setting overall strategic direction for a key customer segment or line of business, as well as significant experience presenting to senior management and senior level customers. Proven leadership and influence management skills. Demonstrated ability to create effective marketing strategies that serve to achieve a variety of business needs. Previous co-brand and/or consulting experience considered a plus. 4 year degree required. MBA preferred.




REF:CAAR503360
REQUIREMENTS
Please see description.