Brand Business Manager Developing Brands

COMPANY:

Brown-Forman Corporation is an independent, publicly-traded producer and marketer of premium spirits, wines, and other adult beverages, including Jack Daniel’s Tennessee Whisky, Finlandia Vodka, Southern Comfort, Fetzer Vineyard California Wines, Korbel California Champagnes, Sonoma-Cutrer Estate Bottled Wines, Tuaca, and Bolla Italian Wines. Brown-Forman also owns Hartmann Luggage, based in Lebanon, Tennessee. For more information about Brown-Forman and our brands, please visit our website at www.brown-forman.com.

Job Description:
Participates in the development of the strategic national brand plan. Leads the implementation of divisional brand plans throughout the organization consistent with the national brand strategies. Drives the process from the national plan to the territorial.
Leads the development, localization, implementation, execution and evaluation of divisional brand and business plans to maximize growth, profitability and brand equity consistent with national brand strategy.
Directs and manages merchandising and pricing strategy across the division (includes size mix, bend, inventory) and ensures consistency of planning and evaluating territory marketing funds and other field based investments.
Provides strategic brand leadership and ensures brand equity throughout the process planning, implementation, and execution process.
Serves as a well-educated brand champion within the division.
Collaborates with multiple internal contacts to develop and execute effective brand building plans for the division.
Applies insights from both the brand and the region to make appropriate decisions regarding the most effective use of people and financial resources.
Serves as the primary collection point for generating consumer and competitive intelligence at the divisional level. Broadcasts relevant insights to the appropriate division and brand team members.
Ensures consistent deployment of brand specialists and ensures regional activities align with the brand plan.
Brand/Portfolio Advocate to the division and Division Advocate to the brand.
Delivers the fiscal plan for the division as measured by depletions, field profit, distribution, and other relevant measures
Drives “Back to Basics” type execution


Success Factors:

Brand championship and strong knowledge of the brands features/benefits, history and equity triangle. Consistently demonstrates the ability to understand and anticipate the needs of brands including competitive, channel/customer intelligence.
Marketing Acumen: Proven ability to understand the basics of marketing and the impact on the brand. The ability to build brand financial value through innovative and traditional marketing methods.
Business Acumen: Demonstrates good business sense, including the ability to make effective use of sales analysis tools and efficient use of financial resources to achieve intended objectives. Manage the brand’s P&L for assigned division / states.
Leadership Capabilities: Ability to manage and develop a team. Facilitates the constructive resolution of conflict while encouraging cooperation, teamwork and identification with the appropriate state. The ability to utilize appropriate styles and methods of guiding individuals groups towards task accomplishment.
Consumer Focus: Curiosity and understanding for developing and leveraging consumer insights and motivations
Functional knowledge of the sales process: Identifying new opportunities and applications that add value for the customer while enhancing the value for B-F. Experience managing large, multi-site clients. Demonstrated ability to drive sales and marketing growth while building brand equity.
Planning and organizing: Directs or allocates finite resources towards the achievement of specific plans, projects, goals, or objectives which are identified as having precedence in importance. Takes actions and directs the actions of others towards the accomplishment of primary tasks in multi-step projects in order to meet stated goal dates and deadlines.
Strategic thinking: Initiates, guides and participates in the establishment and articulation of a long-term strategy including a plan for allocation of staff time and resources. Informs brand leadership on consumer insights and changes in demographics for assigned regions / states.
Motivated by adding value: The ability to operate with a high level of energy on outcomes. Demonstrated enthusiasm for the organization through commitments and actions.
Connect/Collaborate: Demonstrated ability to work on projects with cross-functional teams to meet consensus goals.
Competitive Knowledge and Intelligence: absorbs and uses competitive intelligence when developing plans and leveraging opportunities.
Excellent Communications: Proven ability to communicate information and ideas to others in an understandable manner. The ability to comprehend and understand new information. The ability to be straight forward, candid while setting a professional standard for treating others with dignity and respect.
Coaching: Proven ability and motivation to develop people. Ability to establish ASMART goals and monitor progress regularly, providing constructive feedback on a consistent basis. The ability to utilize appropriate styles and methods of guiding individuals and groups toward task accomplishment.
Influencing others: Presents arguments that address others’ most important concerns and issues and looks for win-win solutions. Involves others in a process or decision to ensure their support. Accurately anticipates the implications of events or decisions for various stakeholders in the organization and plans strategy accordingly.


Reporting Relationships:

Reports to: National Brand Team and DVP
Partners with: Trade Marketers, Sales Operations Managers, Territory Managers, State Managers, Other BBM’s and Divisional Finance. Leads the direction and development of divisional Market Brand Manager (MBM)
Direct Reports: Market Brand Managers