Associate Manager

The candidate will be responsible for the development and execution of integrated marketing strategies by customer segment, product category, and/or channel within a credit card portfolio or business unit. Typical activities vary from marketing planning functions, customer segmentation & targeting, product offering and measurement of marketing programs. For example, in this role, an individual will:

Develop hypotheses about customer behavior and profitable growth scenarios and apply the right mix of qualitative and quantitative research techniques to identify causes and solutions

Plan and oversee market research to track trends in customers’ perceptions and preferences

Develop analytical models to assess the impact of changes to pricing, promotions, programs and products on marketing programs and on business profitability

Develop program initiatives utilizing segmentation strategies based on customer behaviors, business drivers and economics, competitive environment and past program results

Benchmark, communicate and track program execution and results

Write concise reports with marketing insights supported by solid analytics and logical thinking

Conduct presentations and make recommendations to senior managementThe ideal candidate combines strong business and analytical skills with proven project management experience and ability to deliver business results. This individual will also work with and eventually manage a large, cross-functional team, building consensus across several stakeholders in the organization. In this context, the candidate will:

Apply sound project management skills to deliver actionable results on time and within approved budget constraints

Build strong partnerships with other functions (e.g., risk, finance, operations) to identify and implement marketing programs

Manage internal partners and outside vendors to provide cost-effective, high-quality program execution

We are proud to be an EEO/AA employer. We value diversity and offer a quality workplace.




job Requirements


- Masters in Business Administration. Concentration in marketing, strategy or finance preferred
Previous experience in marketing, business strategy and/or consulting. Consumer packaged goods or Consumer Finance industry familiarity a plus
Strong analytical skills. Knowledge of forecasting and finance modeling techniques, marketing research and multivariate analysis tools applied to marketing (e.g., factor and cluster analysis, conjoint analysis etc.) is a plus
Proven good business acumen. Strong understanding of consumer finance business drivers and pro forma financial analysis
Excellent written and verbal communication skills. Proven ability to develop and effectively communicate complex concepts and ideas in business terms to peers and senior management
Demonstrated ability to work in large cross functional teams and within ambiguous roles. Strong leadership and interpersonal skills. Exceptional multi-taking and organizational skills. Demonstrated drive for success
Proficiency in Excel, PowerPoint and Word HSBC Compensation
HSBC is a pay for performance company with policies and programs designed to ensure all employees receive fair and equitable compensation based on performance. Our compensation program is designed to attract, motivate, develop and retain the very best people.



HSBC Benefits
We are proud of our comprehensive flexible benefit program. Our program allows our employees to select the features that make the most sense for their individual and/or dependent(s) needs. Our benefit features include, but are not limited to; medical, prescription drug, dental, vision, life insurance, short and long term disability, retirement plans, stock option purchase plan, and a competitive time off program. / gj-hh