ASSOC MGR CUSTOMER MARKETING

PepsiCo is a world leader in convenient foods and beverages, with 2005 revenues of more than $32 billion and more than 157,000 employees.The company consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles.PepsiCo’s mission is “To be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.”The primary purpose of Frito-Lay Marketing  is to lead the brand agenda, including, ensuring achievement of annual growth targets:  1) Set the brand long-term strategy and Annual Operating Plan, 2) Identify and commericalize new product opportunities, 3) Lead all communication and creative development (ie. promotions, media, POS, packaging, etc.), 4) Develop compelling selling information and play a key liason role with the Frito-Lay selling organization.

Manage the $150MM Oberto Meat Snacks business. Oberto operates as a joint venture between Frito-Lay and the Oberto Sausage Co.  The primary responsibilities of this position will be leading the business strategy, development, and commercialization of all Oberto product, promotion, and merchandising initiatives.  A key responsibility will be managing the relationship between Frito-Lay and Oberto and influencing Oberto strategy and programming.  

* Develop strong Strat/AOP plans to drive sustained growth on business.
* Lead commercialization of all 2007 News.
* Identify innovative merchandising solutions to increase distribution across all channels.
* Lead testing of hybrid Go-To-Market system.
* Manage customer-specific programming and calendars.
* Manage all day-to-day business needs:  Taskforce, budget, business tracking, etc.
* Manage Oberto relationship.
REQUIREMENTS
* 1-2 years of CPG marketing/management experience.
* Demonstrated leadership in development and execution of brand intiatives.
* Ability to work cross functionally and influence both cross-functional and external partners.
* Strong project management skills & anayltics.
* Strong written and verbal communication skills.
* Ability to collaborate with sales teams in multiple channels.
* Brand Management background/experience.
* Sales background and experience also a plus.