Trade Association Director of Marketing

This highly successful Sporting Goods Trade Association seeks a Director of Marketing and Communication to manage the growth of both their Trade and Consumer marketing initiatives. The primary Trade roles of this position will be to implement a comprehensive branding strategy for the organization, execute a marketing campaign to maximize the effectiveness of the associations Trade Show, promote a campaign that optimizes visibility of the associations member programs, foster partnerships with companies related to the members businesses, and oversee the publications created by the association.

The primary Consumer roles include developing a comprehensive web based informational program to inform consumers about everything they need to know about the organization, implement a marketing/PR campaign to move more product at the retail level, and develop partnerships with non endemic companies to raise consumer participation in the sports of interest to the association and its members.
REQUIREMENTS
5+ years experience in product, services, or participation marketing. Demonstrable ability to raise revenue from marketing events and programs. Must have excellent public speaking and writing skills. Prior experience in developing and managing budgets is crucial. Having a complete understanding of the Sporting Goods Industry in general, and the Winter Sports Industry specifically are a big plus. This is an opportunity to work for a solid, exciting, and highly professional organization!!