Senior Online Marketing Specialist

The Senior Online Marketing Specialist will assist with the coordination and completion of e-Marketing projects. Monitor, summarize and prepare reports regarding the status of projects for management review. Coordinate search engine marketing (SEM) and optimization (SEO) campaigns and report the results. Develop, implement, and maintain web-based application systems. Troubleshoot issues with existing or developed systems, and work with the appropriate resources to resolve them.ESSENTIAL DUTIES AND RESPONSIBILITIES:Coordinate the implementation of online marketing plans and campaigns at the direction of management.
Coordinate and track the progress of e-marketing projects from conception to execution acting as liaison between project sponsors, IS department, and Marketing to troubleshoot issues with existing or development systems and work to resolve them.-
Perform research, make suggestions and contribute to the development of online marketing plans and campaigns (including e-mail, banner advertising, Web promotions, search engine advertising, search engine optimization, etc).-
Implement and track keyword search engine campaigns and devise strategies for improvement.
Monitor, summarize and prepare reports regarding the status of projects for management review. Consistently expand knowledge in various online promotional and advertising strategies, as well as Argents business and industry. Research new online marketing channels and programs.
Assist with the development and distribution of marketing campaigns including mail, print, brochures, monthly support kits, faxing, voicemail, e-mail, etc
Coordinate the development and crosschecking of reports for execution of direct mail program to ensure accuracy and implementation.
Transcribe, prepare and distribute project related documents including project requirements, business scope and project meeting goals/deliverables as directed by management.
Report online intellectual property infringements.
Perform Website maintenance, audit Websites for errors and outdated content, and provide Web design support.ESSENTIAL KNOWLEDGE, SKILLS & LICENSES:Knowledge of online marketing concepts is mandatory.
Knowledge of a variety of concepts, practices, and procedures within the e-marketing field (i.e., SEM/SEO, HTML, java, etc.)
Solid understanding of Internet capabilities and best practices.
A working knowledge of PCs and Microsoft Windows environment is required.
Possess creativity, enthusiasm, ambition, and sound business judgment.
Excellent verbal, written, and interpersonal communications skills.
Ability to manage multiple tasks at once.
EDUCATION AND/OR EXPERIENCE:Bachelors degree.
5 years of related online marketing experience.
Mortgage industries experience a plus.MACHINES, OFFICE EQUIPMENT & SOFTWARE: PC computer with Windows operating system, facsimile, photocopier, MS Word, Excel and Access.
REQUIREMENTS
See Above / gj-hh