Auto Sales : Used car sales - New auto sales - Sales Associate

Auto Sales : Used car sales - New vehicle sales - Sales Associate

Purpose:
The new and used vehicle salesperson is responsible for selling new and used vehicles at dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling and follow-up.

Responsibilities:
Realize that business is built on customer satisfaction and devote himself/herself to guaranteeing satisfaction of customers.
Establish personal income goals that are consistent with dealership standards of productivity, and devise a strategy to meet those goals.
Report to the new vehicle Sales Manager regarding objectives, planned activities, reviews and analyses.
Determine each customer’s vehicle needs by asking questions and listening.
Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
Demonstrate new vehicles (includes test drives).
Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty and paperwork, and it lays the foundation for customer loyalty.
Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
Attend sales meetings.
Maintain a prospect development system which includes a group of prospect locators and sales associates.
Review and analyze actions at the end of each day, week, month and year to determine how to better utilize time and plan more effectively.
Understand the terminology of the automobile business and keep abreast of technological changes in the product.
Know and understand equity and values, and be able to explain depreciation to the customer.
Know and understand the federal, state and local laws which govern retail auto sales.
Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.
REQUIREMENTS
Qualifications:
High school diploma or the equivalent.
Ability to read and comprehend instructions and information.
Valid in-state driver’s license.
Professional personal appearance.
Excellent communication skills.
Ability to sell a minimum quota according to dealership standards.
All applicants must be authorized to work in the USA.
All applicants must perform duties and responsibilities in a safe manner.
All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, drug test, and valid driver license.